MARY FELT
HEAD OF BRAND AND CONTENT
01 about me
Hi! I’m Mary — a brand and content marketer with 10+ years of experience, shaped by my early days working in restaurants in Florence. I’ve since built global strategies at Amazon, Expedia, CloudKitchens and Westin Hotels, blending creativity, food, and data-driven growth.
At Amazon, I launched a Prime Video Streaming TV pilot in my first 2 months ($31.2MM+ influenced), led Streaming TV content for Advertising Week NY, and built a global nurture engine reaching 18K leads. At CloudKitchens, I launched Kitchen Conversations and built an SEO strategy that tripled organic leads and saved $1M/quarter, while partnering with brands like Taco Bell and goop Kitchen.
02 portfolio
Built the script and led full execution of all Amazon Content Studio sessions featuring Amazon sellers for the first time, driving 122 engagements and 5.5K views, with a median of 17.5% from non-followers. Two-thirds of frames (66%) exceeded the engagement benchmark and by a notable margin (median: +100% vs benchmark).
Created and scaled the global Amazon Ads Podcast Content Studio, producing 126 pieces of content,
including SMB, partner, and creator-led assets reaching 1.08M viewers.
Designed and executed global Amazon Streaming TV test pilot for SMBs, influencing $31.2MM in revenue within two months of starting role at Amazon. Scaled a global lead nurture re-engagement campaign for non-endemic businesses, including an AI-generated Prime Video Photo Booth and Real Time Audience Finder Map.
Worked directly with Executive Producers and creative team to launch the Kitchen Conversation Series at CloudKitchens, influencing $5M in revenue with new customer success story testimonial videos.
Designed and created entire ebook, scaling across SEO/SEM, paid social, organic and CRM. This Serving 2023 Ultimate Guide Ebook generated 65% qualified leads while maintaining a low CPL of $15.
Led Amazon's content at Advertising Week New York, presenting streaming TV and AI panels. Each panel drew 160 attendees in a 130-seat room, enabled 80 on-site sales meetings and $30MM in potential revenue. The week-long activation included a private offsite Streaming TV themed VIP Dinner at Carbone NY.
Designed and created entire ebook, scaling across both paid and organic channels. This Ultimate Guide to Ghost Kitchens Ebook generated 58% qualified leads while maintaining a low CPL of $20.
Designed and executed the entire launch strategy for Alton Food Hall in Miami Beach. Generated over 700 attendees with top press and media contacts, including Thrillist and Eater Miami. Secured over 10 top food and beverage influencers with over 1M followers each, in addition to an official ribbon cutting with the
Miami Chamber of Commerce.
This Future of Food Delivery Ebook generated 60% qualified leads while maintaining a low CPL of $25.
Highest performing blog on the website with over 10K new users each month, ranking top 3 on Google search.
This ebook generated 60% qualified leads while maintaining a low cost per lead of $25 across paid channels.
